You can feel when companies are proud of what they've built – and buyers love it. The 'Ozempic effect' in software risks diluting the pride companies take in their work, undermining the connections between you, your customer, and your product.

Founders and companies think that their data points ARE the story. That's not cutting it any more.

Propel Finance sought a considered, thoughtful approach to content – but their narratives still needed to spark conversations...

Using other companies' playbooks to define your own strategy? Not in 2025, surely.

Our policy on using AI at Narratives Work: when we use it, how we use it, why it’s helpful, when it isn’t.

Forme Partners needed to stand out in a competitive space. Today, Narratives Work adds personality and panache to Forme’s core marketing channels.