Max White, Head of Writing at Monzo, joins us to unpack exactly what a writing team in a tech company does, and why the benefits of having writers help solve business problems go far beyond the words they put on the page.

Business communicators shouldn't be AI-maxxing; but they can't afford to be no-AI purists either

Do more capital-efficient businesses tell better stories?

You can feel when companies are proud of what they've built – and buyers love it. The 'Ozempic effect' in software risks diluting the pride companies take in their work, undermining the connections between you, your customer, and your product.

Founders and companies think that their data points ARE the story. That's not cutting it any more.

Propel Finance sought a considered, thoughtful approach to content – but their narratives still needed to spark conversations...